Playable Ads
At INFINITY-UP, we turn passive viewers into active players. As a specialist Playable Ads studio, we create high-conversion, interactive advertisements that allow users to experience the “core loop” of your game or app instantly—no download required. By merging lightweight web technology with psychological triggers, we deliver ads that significantly lower User Acquisition (UA) costs and drive higher Day-1 retention rates.
Our Playable Ad Specializations
Instant engagement, ultra-lightweight builds, and data-driven iteration
Ultra-Lightweight HTML5 Engineering
Size matters when it comes to load times. We build highly optimized HTML5 playables that fit within the strict file-size limits of major ad networks (like Google, Meta, and Unity) without sacrificing visual quality or smooth 60 FPS performance.
High-Conversion "Hook" Design
The first three seconds are critical. We specialize in designing “the hook”—an immediate interactive moment that captures attention and forces the user to engage. We focus on simple, intuitive mechanics that lead directly to a compelling Call-to-Action.
50+ Experts
A/B Testing & Performance Optimization
We don’t just build and forget. We create multiple variations of game levels, difficulty curves, and CTAs to help you identify which version delivers the lowest Cost Per Install. Our ads are designed for deep tracking of user behavior and drop-off points.
Cutting-Edge
Who We Serve
Hypercasual & Midcore Games
Let the gameplay speak for itself. We condense your most addictive mechanics into a 30-second interactive experience, allowing potential players to “try before they buy,” which ensures that those who do download are already invested in the fun.
Branded Gamification & E-commerce
Make your brand memorable. We develop branded mini-games that integrate your products directly into the gameplay. It’s an immersive way for customers to interact with a new product launch or seasonal promotion while earning digital coupons.
App & SaaS Feature Previews
Show, don’t just tell. For non-gaming apps, we build interactive “walkthroughs” that let users perform a core task—like editing a photo or booking a flight—directly within the ad unit to demonstrate the app’s value proposition immediately.
Social Platform Playables
Dominate the feed. We optimize playables specifically for social environments like TikTok, Facebook, and Instagram, ensuring the transition from a scrolling feed to an interactive game is seamless, silent-friendly, and highly viral.
Industry-Specific Unity Solutions
Numbers that
Speak Volumes
Client Success Stories
What Our Clients Say
5.0
“INFINITY-UP delivered high-quality game prototypes, satisfying the internal team’s needs. Not only did they produce excellent outputs, but they also adhered to deadlines and implemented revisions quickly. The team was also responsive, intelligent, and innovative.”
Yohami Zerpa
CEO
Nowwa/Gamebop
5.0
“INFINITY-UP was able to deliver a high-quality product within the given timeframe, much to the client’s delight. The team was highly responsive, and internal stakeholders were particularly impressed with the vendor’s solutions-based approach.”
Frank Vidal
Director of Delivery, Rose Digital
5.0
Nawaf Ammar
Sr Risk Specialist
IT Services Company
5.0
Mirza Atif
Project Manager
Whetstonez