UI/UX Design in the USA
Our team creates in-game experiences, game interfaces and game menu/hud that maintain functional and aesthetic qualities to encourage players to continue to play your game even after it is completed. We have worked with indie developers to release mobile and console games for AAA publishers and we work on projects across the United States. Whether you are building a new game or improving an existing one, we handle everything research, design, prototypes and handoff to your developers.
Services We Offer
As a game design company, we provide a full range of user interface (UI) and user experience (UX) designs for games in the U.S.A. Our full range of services includes:
Game UI Designs
We design every screen of your game, including the main menu, settings screen, pause menu, inventory system, etc. Each design will fit seamlessly into your game’s world and create a feeling of natural flow for the player.
Heads-Up Display (HUD)
The player’s HUD is what he/she will be looking at for many hours. Therefore, we take the extra time to ensure that the appropriate information is available to the player at the appropriate time, while maximizing the enjoyment of the game.
50+ Experts
TUTORIALS/ On-Boarding
Most players will stop playing a game within the few minutes for one reason only they could not learn to play it. So, we will design the on-boarding process and tutorials to ensure players learn how to play your game without long text wall or annoying pop-ups.
Cutting-Edge
Mobile Game UI Designs
Mobile games are played on a small screen and can only be played with one finger. Therefore, we create easy-to-read interfaces that will be simple for players to use, based on the typical ways that mobile players actually play games.
In-Game Store and Monetization UI
We generate interest from players but not force them to buying item. So, we will create showroom, item displays and payment process that will force players to but the item they are viewing.
15+ Awards
Game UI Redesign
If Your Game’s User Interface Is Old, Outdated, Or Negative Impacting Ratings, We Can Redesign It To Make The User Interface More Modern, Simplified, Clean And Easier To Use, While Maintaining The Core Feel Of Your Game.
30% Faster
Our Design Process
We treat your game like it is our own. Every step of our process is built around one goal making sure your players have the best possible experience.
Discovery and Research
We learn about your game, your players, and your goals. We look at your existing UI, study player behavior data, and review what similar games are doing well or getting wrong.
UX Strategy and Player Flows
We map out how players will move through your game UI. What they see first. Where they go next. How long it takes them to reach the fun part. We plan it all before design starts.
Wireframing
We sketch the layout of every key screen menus, HUD, store, inventory. No colors yet, just structure. You review and approve before we move to the visual design.
UI Design
Now we make it look great. We apply your game’s visual style, color palette, and art direction to every screen. Every element is designed to feel like it belongs in your world.
Prototyping and Playtesting
We build a clickable prototype and test it with real players. If something is confusing or slowing players down, we fix it before your developers build anything.
Developer Handoff
You get clean, organized files with full specs and interaction notes for your developers. They can implement the UI right away without needing to come back to us with questions.
Industries We Served
Who We Serve
Mobile Apps & Web Platforms
Mobile gamers decide in seconds if they will continue playing your game or delete (uninstall) it. We create designs for mobile-first gaming UI (User Interfaces) with an aesthetic, smooth to use and work well across all screen sizes
Game UI & HUD Design
A great game should pull players in, not push them out with a confusing interface. We design HUDs, inventory systems, and skill trees that give players exactly the information they need without breaking the flow of the game.
Fintech & Data-Heavy Applications
Numbers and data are only useful when players can read them fast. We turn complex stats, leaderboards, and in-game economy screens into clean, simple interfaces that players understand at a glance.
Emerging Tech & Wearables
VR, AR, and spatial interfaces are a different challenge entirely. We design game UI for headsets and next-gen devices that feels natural in 3D space and keeps players fully immersed in the experience.
We Design UI That Works
Numbers that
Speak Volumes
Proven track record of excellence and client satisfaction
Client Success Stories
What Our Clients Say
5.0
“INFINITY-UP delivered high-quality game prototypes, satisfying the internal team’s needs. Not only did they produce excellent outputs, but they also adhered to deadlines and implemented revisions quickly. The team was also responsive, intelligent, and innovative.”
Yohami Zerpa
CEO
Nowwa/Gamebop
5.0
“INFINITY-UP was able to deliver a high-quality product within the given timeframe, much to the client’s delight. The team was highly responsive, and internal stakeholders were particularly impressed with the vendor’s solutions-based approach.”
Frank Vidal
Director of Delivery, Rose Digital
5.0
“INFINITY-UP delivered a fully functional game that is considered a great success by the client the project was delivered within the agreed-upon time frame. Their team was professional, cooperative, experienced, and communicative.”
Nawaf Ammar
Sr Risk Specialist
IT Services Company
5.0
Mirza Atif
Project Manager
Whetstonez
Why Game Studios Choose INFINITY-UP
Share with us about your game is up to and we will provide assistance via telephone or based on your response. If you were creating an entirely new game application we will assist with start to end.
If you were long overdue in updating an existing piece of software and want to start over again we will assist with that too. Whatever the case, we were here for you.
Frequently Asked Questions
Can I just get a UI audit without a full redesign?
Yes. A standalone game UI audit is one of our most popular services. We go through your game, find what is hurting the player experience, and give you a prioritized list of fixes. You can hand that straight to your dev team without committing to a full project.
Do you work with indie studios or only large game companies?
We work with both. Indie studios make up a big part of our client base. We have packages built for smaller budgets and faster timelines so you get professional quality without overpaying.
What if I already have some UI designed. Can you improve it without starting over?
Absolutely. We can work with what you already have. We review your existing UI, keep what is working, and improve what is not. You do not have to throw everything away and start from scratch.
Will the UI design actually fit the look and feel of my game?
Yes. Before we design anything we study your game’s art style, tone, and world. We do not drop a generic UI on top of your game. Everything we design feels like it belongs in your game from day one.